Benefit Cosmetics was initially founded as a beauty boutique, specializing in quick-fix products. Today, Benefit is a global beauty brand selling products in more than 30 countries. Some of their most popular products include the POREfessional face primer and the benetint cheek & lip stain.
I follow Benefit on Twitter for beauty tips, product news and the occasional content. In July 2015 they held their #BeautyBait contest, just in time for Shark Week. To enter, all I had to do was tweet at Benefit's account using the hashtag.
The next day, Benefit sent me a tweet to let me know I had won!
I won a They’re Real! Mascara in black, one They’re Real! Push-up Liner in black, They’re Real! Mascara in the color of my choice (blue or brown), one They’re Real! Push-Up Liner in the color of my choice (blue, brown, purple, or green), and one They’re Real! Makeup Remover. Together, these products retail around $115.
I chose a brown mascara because it is a softer alternative to black and was one of Bette Davis' secrets to getting her famous eye look. For the colored liners, I chose the Beyond Purple because it will bring attention to my eyes without looking overdone.
Below you can see my eyes after using the mascara and liner in black. The waterproof gel helps lift your lashes, while the pen allows you to draw the exactly line you want. This killer combo is a favorite among many makeup masters.